Harlequin UK is launching a new digital-only imprint called Carina UK, which will encompass all genres “of any length and in innovative formats”.
Novelist Alison Norrington will be working with the Carina UK editorial team to help discover talent and develop content to reach global and local readership.
Carina is looking for authors from the UK and Ireland as well as from markets such as India and South Africa.
Harlequin UK managing director Mandy Ferguson said: “Publishing with Carina will be a dynamic and collaborative process. This is a new digital venture for Harlequin UK but digital publishing is not new for us as we have been publishing digital first and digital only content since 2008. We’re applying our publishing experience and knowledge to the Carina business to work with stories regardless of genre or style, length or subject. It’s an exciting prospect for any author whether they’re just starting out or have been writing for many years.”
Harlequin also has the Mills & Boon and Mira imprints.