World Book Day has appointed Kirsten Grant as director, with Cathy Schofield stepping down from her position as co-ordinator which she has held since October 2000.
Grant, who was previously Puffin marketing and campaigns director, will lead the strategic planning and execution of WBD, as well as building relationships with partners to broaden its reach. She will also oversee all marketing and communications activities.
Grant said: "This is a really exciting new role, and I am delighted to be moving World Book Day into its next phase. World Book Day should be a crucial date in the diaries of everyone who works with children's books, and in its 15th year, I can't wait for the opportunity to work with the huge partnership base to make this fundamental celebration of books and reading even bigger and even more exciting than ever before."
World Book Day chair Joanna Prior said: "Kirsten has a fantastic track record of building brands that genuinely excite children, and for doing so in an inventive, impactful way . . .
"We are enormously grateful to Cathy for her commitment to WBD for the past decade and more . . . We wish her all the best in the future."