Good Day for Sylvia as erotica tops charts again

The second book in Sylvia Day's erotically-charged Crossfire Trilogy, Reflected in You (Penguin), has stormed to the top of the bestseller lists with one of the biggest first-week sales from a novel since official sales records began.

Day's Reflected in You, which has been one of the bestselling e-books in the UK since its early release at the beginning of October, sold 82,759 copies in the week ending 27th October, its first week on bookshop shelves. Since Nielsen BookScan records began in 1998, just two novels for adult audiences have sold more copies in their opening weeks: J K Rowling's The Casual Vacancy (Little, Brown) and Dan Brown's The Lost Symbol (Bantam Press).

It is publisher Penguin's biggest weekly sale from a paperback publication since the birth of BookScan, and its biggest across all print formats since Jamie Oliver's Jamie's 30-minute Meals (Michael Joseph) sold 143,000 copies in hardback in the week ending 25th December 2010. It is also the 23rd week out of 43 thus far in 2012 which has seen an erotic novel topping the Official UK Top 50.

Sales of Jamie Oliver's latest cookbook, Jamie's 15-minute Meals (Michael Joseph), jumped 32% week on week, and retains second position in the chart, while Miranda Hart's Is It Just Me? (Hodder) enjoyed a 30% sales surge and climbs two places into third position overall. Sales of her book may have been helped by a recent appearance on BBC's "The Graham Norton Show" although a fellow guest on the same episode, Arnold Schwarzenegger, did not seem to benefit from his prime-time appearance. Sales of the actor and former governor of California's memoir, Total Recall (Simon & Schuster), slumped 9% week on week, plunging it 11 places in the Official UK Top 50 into 43rd position.

Despite earning countless column inches, Pippa Middleton's Celebrate (Michael Joseph), perhaps the most notable release of the week, failed to hit the bestseller lists, with BookScan revealing sales totalled 2,189 copies in its first week on sale. The £25 hardback, which was discounted by 46% on average, was only the 185th bestselling book of the week overall, although the 11th bestselling title within BookScan's "Food & Drink" category - ahead of the likes of Yotam Ottolenghi's Jerusalem (Ebury), Hugh Fearnley-Whittingstall's Three Good Things (Bloomsbury) and Linda Collister's Great British Bake Off: Learn to Bake (BBC).

New entries into the Official UK Top 50 include: the third and final book in Kate Mosse's Languedoc Trilogy, Citadel (Orion); Patricia Cornwell's new Kay Scarpetta thriller, The Bone Bed (Little, Brown); and C J Sansom's Dominion (Mantle). All three were among the top 10 bestselling hardback novels of the week, but J K Rowling's The Casual Vacancy (Little, Brown) proved the bestseller in the sub-sector for a fifth week.

Helped by new releases in both hardback and paperback, last week was a strong one for the fiction sector with sales of novels through BookScan's top 5,000 bestseller list climbing 16% week on week. Hardbacks enjoyed a 32% uplift in sales, with paperbacks receiving a 10% fillip.

Children's book sales climbed 11% week on week, helped by a 30% rise in spending on annuals, but were down 11% year on year due to the fact schools' autumn half-term break fell in the comparative week last year - a week earlier than this year. Sales within the non-fiction sector were relatively flat week on week, but one non-fiction title enjoyed a notable surge: Antony Beevor's D-Day (Penguin). Sales of the extensively-researched history of the battle for Normandy climbed a massive 1,190% week on week thanks to its spot in W H Smith's "£2.99 with the Times" link-save promotion.

In total, £30.2m was spent on printed books at UK booksellers in the seven days to 27th October according to BookScan TCM data - up 0.7% (£200,000) week on week but down 7.3% (£2.4m) on the same week last year.