Barnes & Noble has launched its Nook advertising push with the slogan “Amazing in bed”.
The Nook e-reader went on sale in the UK on Monday (29th October) after a two-week delay because the website (nook.co.uk) was not ready on time for the original date. The devices are being sold in Blackwell’s, Foyles, Sainsbury’s, John Lewis, Waitrose and Argos, and B&N has also announced that Nook’s Simple Touch and Simple Touch Glowlight models are now to be sold in Asda also.
Tube and print press ads will be rolled out out over the next week, centering on the benefits of the Nook Glowlight model for reading at night. The top line of the advert is “Amazing in bed” with a picture of the Glowlight shining.
Patrick Rouvillois, International managing director for Nook, said: “This is a common clash between couples at bedtime. Our new campaign sheds light on this age-old issue and celebrates its resolution with Nook Simple Touch GlowLight, the first device perfected for both bedtime and outdoor reading.”
Also used in the campaign is the slogan, "Long live the new king of the e-readers."
TV advertising began running over the weekend during programmes including “The X Factor”, “Downton Abbey” and “Coronation Street”.