News

Gardners partners with Baker & Taylor

12.10.11 | Lisa Campbell

Gardners Books has partnered with US company Baker & Taylor to use Blio, a free reading application.

The deal will allow Gardners Books' nearly 1,000 e-book publishers to reach customers around the world via Blio, which Baker & Taylor says is forecasted to be pre-installed on millions of consumer reading devices worldwide.

Bob Jackson, commercial director of Gardners Books, said: "Blio is an exciting development in the fast moving world of digital publishing and Gardners Books is delighted to bring this new software to publishers in the UK. The association with Baker & Taylor will create a unique opportunity for publishers in the UK and US to benefit from the extensive sales and marketing reach available in both markets."

Linda Gagnon, senior vice-president of digital media services and business development at Baker & Taylor, said: "Blio is the premiere e-reading experience that can uniquely bring content to life for readers.

"While there is already a wide range of rich content and best sellers available, this partnership makes Blio more relevant and attractive to global users, Gardners Books will also manage the Blio online store for customers in the United Kingdom, to ensure that the latest and best content is highlighted."
 

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