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Gardners abandons Christmas catalogue
05.07.12 | Lisa Campbell
Gardners will not produce its own consumer-facing Christmas catalogue this year, but will instead back the Bookseller Association’s magazine for indies in a move intended to “support independent booksellers".
The Eastbourne-based wholesaler has produced a consumer-facing catalogue for several years but has decided that for 2012 it will promote Christmas book titles to its customers throughout the autumn, with sale or return and discounted offers.
In a statement to customers, Gardners said: “After working closely with the Booksellers Association, customers and publishers to assess how best to support independent booksellers, we have decided not to produce a consumer-facing Gardners Christmas catalogue for 2012, as we have in recent years. Instead we will be focusing on fully supporting the BA Christmas Books catalogue and IndieBound campaign.”
As a result the BA has extended its deadline for BA Christmas Books catalogue orders with overprints until Friday 13th July. After this cut-off, Gardners will be stocking non overprinted catalogues for retailers to order from once they become available.
The deadline for publisher title submissions has also been extended to Wednesday 11th July. For further details contact firstname.lastname@example.org.