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Gardners abandons Christmas catalogue
05.07.12 | Lisa Campbell
Gardners will not produce its own consumer-facing Christmas catalogue this year, but will instead back the Bookseller Association’s magazine for indies in a move intended to “support independent booksellers".
The Eastbourne-based wholesaler has produced a consumer-facing catalogue for several years but has decided that for 2012 it will promote Christmas book titles to its customers throughout the autumn, with sale or return and discounted offers.
In a statement to customers, Gardners said: “After working closely with the Booksellers Association, customers and publishers to assess how best to support independent booksellers, we have decided not to produce a consumer-facing Gardners Christmas catalogue for 2012, as we have in recent years. Instead we will be focusing on fully supporting the BA Christmas Books catalogue and IndieBound campaign.”
As a result the BA has extended its deadline for BA Christmas Books catalogue orders with overprints until Friday 13th July. After this cut-off, Gardners will be stocking non overprinted catalogues for retailers to order from once they become available.
The deadline for publisher title submissions has also been extended to Wednesday 11th July. For further details contact liz.mcnaughton@bowker.co.uk.



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“in a move intended to “support independent booksellers". Can someone explain how this is supporting the independents more?
Instead of receiving 1000 Gardners catalogues that could have your name and number etc printed on them free of charge which we have gratefully done for the past several years, you now have to order at least 2000 units at a cost of £85 per 1000 to get the first 1000 free. I’ll just take my free 1000 from Bertrams thanks very much.
Why the spin!!! Why not just say we can't afford it this year
“in a move intended to “support independent booksellers". Can someone explain how this is supporting the independents more?
Instead of receiving 1000 Gardners catalogues that could have your name and number etc printed on them free of charge which we have gratefully done for the past several years, you now have to order at least 2000 units at a cost of £85 per 1000 to get the first 1000 free. I’ll just take my free 1000 from Bertrams thanks very much.
Why the spin!!! Why not just say we can't afford it this year