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Galaxy campaign for Quick Reads unveiled
08.03.11 | Katie Allen
The Galaxy-sponsored promotional campaign for Quick Reads has been unveiled, with advertising, posters and bookmarks lined up for the literacy campaign.
The 10 Quick Reads, all published on World Book Day, 3rd March, include titles by Linwood Barclay, James Patterson and Benjamin Zephaniah, all of which have Galaxy branding on the cover.
Gail Rebuck, Random House c.e.o. and chair of Quick Reads, said "Galaxy's Quick Reads' advertising campaign will reach out to the hundreds of thousands of people who have yet to discover the pleasures and benefits of reading.
"We know that improved literacy skills lead to increased confidence and better job prospects and Galaxy's support for Quick Reads will play a pivotal role in creating awareness of this important initiative.”
The £300,000 campaign will run throughout March, with full-page colour advertisements appearing in publications including the Radio Times, TV Choice, OK, Hello!, Closer and Heat as well as 25 x 4 colour ads in the Sun, News of the World, Metro, Evening Standard, Daily Mail and Mail on Sunday. A selection will also include bespoke strip ads, describing a famous book in no more than eight words.
A quarter of a million posters, around 2,000 dumpbins and 500,000 bookmarks are being sent out as part of Galaxy-branded POS, with outreach materials also sent to 15,000 colleges, workplaces and libraries across the UK.
The Quick Reads campaign is now in its sixth year.