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Fromage Frais wins odd title prize
29.03.09 | Philip Jones
The 2009-2014 World Outlook for 60-miligram Containers of Fromage Frais, published by Icon Group International, has been crowned the winner of the Diagram Prize for Oddest Book Title of the Year. The Bookseller received just over 5,000 votes on its online poll, with the study into the future of the diary product packaging securing a 32% share of the total vote since the shortlist was announced on 20th February. The winning title was spotted by the Eden Project's publishing manager Mike Petty.
Dorothy L Cheney and Robert M Seyfarth's Baboon Metaphysics (University of Chicago Press) and Brooks D Cash's Curbside Consultation of the Colon (SLACK Incorporated) finished second and third with a 22% and 18% share of the vote respectively. In fourth place was Mark Hordyszynski's Strip and Knit with Style (C&T), followed by Emmanuel Kowalski's The Large Sieve and its Applications (Cambridge University Press) and Lietai Yang's Techniques for Corrosion Monitoring (Woodhead).
Philip Stone, charts editor at The Bookseller, said: "[The book] is a fitting champion given that today's public are more aware of green issues than ever. It highlights an area that, perhaps, we are all guilty of ignoring as we push our trolleys down supermarket aisles".
Horace Bent, The Bookseller's diarist and the custodian of the prize, said: "Given that three times in the 21st century the public have crowned somewhat vulgar titles the winner (High Performance Stiffened Structures, Living with Crazy Buttocks and, most recently, If You Want Closure in Your Relationship, Start with Your Legs), I assumed either Strip and Knit with Style or Curbside Consultation of the Colon would pick up the 2008 award. But I'm thrilled the public steered clear of smut and bestowed the 'odd title' prize on Professor Parker's worthy winner".
The book proved a controversial member of the Diagram Prize shortlist as it is not produced not by a living author, but by Professor Philip M Parker's automated authoring invention, which produces a title on the basis of complex internet and database searches.