News

Foyles launches enCounter Culture portal

Foyles has launched a new way to connect its bricks and mortar customers to its website, directing customers to extra content online such as author interviews, blogs and podcasts through a portal called enCounter Culture.

Books on shelves in Foyles stores will directly link back to content online through a triangular tag and icon which contain a QR code instore, which link to the Foyles website.

A Foyles spokesperson said: “A major feature of enCounter Culture will also be to highlight new writers - not only debut novelists but also new non-fiction writers, authors translated into English for the first time, writers with ground-breaking new ideas, and established writers experimenting with new forms.”

A monthly enCounter Culture newsletter and instore promotions will highlight new writers, with January featuring The Twelve Tribes of Hattie by Ayana Mathis and Alejandro Zambra’s Ways of Going Home, the first novel of Zambra’s to be published in Britain. The newsletter will also contain details of upcoming Foyles events. 

Comments: Scroll down for the latest comments and to have your say

By posting on this website you agree to the Bookseller comments policy. Comments go direct to live please be relevant, brief and definitely not abusive. Report any "unsuitable comments by clicking the links"

This is certainly an interesting idea but "enCounter Culture" is just an awful name.

I agree - a great concept but a terrible name was my gut reaction - because I didn't get it. I think it's the use of the capital C that confuses and conjours up an image of a counter at a post office or similar!

eEncounter feels more appropriate? Simple and says what it does on the tin.

Best of luck with it nevertheless - I am a children's author and up for anything to help book shops keep the customers rolling in :)

Nice idea but what will it look like in practise? Should just be called enCounter - too many chiefs around the table. The Culture bit is presumptive, we'll tell you if it's culture. I like the cap C because you buy books over a counter. However will it make the Foyles retail experience look even more of a jumble sale than it is? Do you really want buyers clogging up the isles reading online author profiles? I'll keep an open mind.

http://www.darcyblaze.com/

This is certainly an interesting idea but "enCounter Culture" is just an awful name.

I agree - a great concept but a terrible name was my gut reaction - because I didn't get it. I think it's the use of the capital C that confuses and conjours up an image of a counter at a post office or similar!

eEncounter feels more appropriate? Simple and says what it does on the tin.

Best of luck with it nevertheless - I am a children's author and up for anything to help book shops keep the customers rolling in :)

Nice idea but what will it look like in practise? Should just be called enCounter - too many chiefs around the table. The Culture bit is presumptive, we'll tell you if it's culture. I like the cap C because you buy books over a counter. However will it make the Foyles retail experience look even more of a jumble sale than it is? Do you really want buyers clogging up the isles reading online author profiles? I'll keep an open mind.

http://www.darcyblaze.com/