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Enhanced content to drive Frankfurt Book Fair

01.01.70 | Graeme Neill

Frankfurt Book Fair is set to be bigger than last year, with 100-plus more exhibitors, up from 7,416 to 7,533.

Speaking at a press conference on the eve of the fair, Juergen Boos, director of Frankfurt Book Fair, said: "We have more exhibitors than last year, more than 100 more exhibitors than last year, and more countries participating. There is a trend that people are registering later though." On Friday the number of exhibitors was at 7,533.

Boos said one of the key themes for the fair would be "enhanced content", with the likes of Storydrive, which explores ways that books, film, television, games and other content industries are using to get their content to consumers. Boos said: "It's interesting to see this ocean of ideas and potential."

Boos added 1,900 exhibitors have "digital offerings in their baggage", but added "every one of these 7,000 exhibitors has digital content to offer".

Prof Dr Gottfried Honnefelder, president of the German booksellers and publishers association, flagged up the issue of taxation, particularly in light of the digital changes. Honnefelder said: "It doesn't matter whether books are read physically or on an e-reader or as an audio edition, there is no reason for this inbalanced taxation." He urged the federal government to look into whether the lower rate of VAT can be applied.

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