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Egmont signs deal with Minecraft
01.01.70 | Katie Allen
Egmont has signed a deal with game developer Mojang for the publishing rights around the game Minecraft.
The deal was signed for all territories excluding the USA for book and publishing rights. Minecraft involves players creating and building with virtual bricks and craft tools to help gather resources, farm, hunt, sail and mine.
Emma Cairns Smith, Egmont UK licence acquisition director said: “A property like Minecraft comes around once in a lifetime and we are thrilled to be on board as master publisher. Minecraft is a totally captivating game and are so excited about partnering with Mojang to create compelling publishing content for their millions of devoted fans.”
David Riley, Egmont Publishing Group m.d. said: “Minecraft tutorials are always in the top 10 viewed videos, on any day, on YouTube so we know there’s a huge fan-base hungry for knowledge about the game.
“We also know how children love to build things and they love gaming online. Publishing rights for this virtual building blocks game represent a huge opportunity for us. The deal is a great fit with Egmont and sits brilliantly amidst our growing portfolio of viral video, social media, virtual world, mobile and online gaming entertainment properties.”
Carl Manneh, Mojang c.e.o. said: “We're excited to partner with Egmont to bring Minecraft to a new format. With the help of the amazing Minecraft community we're confident that we can help create intriguing content.”
According to the publisher, Minecraft has 40 million registered users, 7.3 of whom are paying users. The iPhone app launched earlier this year and sold 500,000 units in two months.