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Egmont to relaunch Winnie the Pooh

Egmont Press is relaunching classic children’s book character Winnie-the-Pooh to attract a new generation of fans, under the new branding “The Bear for All Ages”.

A highlight of the relaunch will be the first Winnie-the-Pooh app, released in May. The app will include the text of A A Milne’s Winnie the Pooh tales, as well as an abridged audiobook and interactive features.

Egmont has employed publicists Frank PR to support the relaunch.