Roald Dahl Funny Prize on hold
Booktrust and the Roald Dah...
PRH sponsors young blogger award
Penguin Random House UK is ...
Macmillan US makes all frontlist e-books available for e-lending
Macmillan in the US is to m...
Vena sets up leadership company
Digital publishing expert M...
100 extra stories for Mark Watson novel
Comedian Mark Watson has wr...
Egmont to relaunch Winnie the Pooh
25.02.13 | Charlotte Williams
Egmont Press is relaunching classic children’s book character Winnie-the-Pooh to attract a new generation of fans, under the new branding “The Bear for All Ages”.
A highlight of the relaunch will be the first Winnie-the-Pooh app, released in May. The app will include the text of A A Milne’s Winnie the Pooh tales, as well as an abridged audiobook and interactive features.
Egmont has employed publicists Frank PR to support the relaunch.