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Egmont partners with DHX Media
25.09.12 | Charlotte Williams
Egmont UK is embarking on a drive to secure creative partnerships with children's entertainment companies, signing its first co-development partnership deal with DHX Media.
Egmont's editors, authors and illustrators will be collaborating with TV producers to co-develop ideas which can work across multiple platforms, including publishing, TV and digital, with the partnership meaning both companies will share rights in the content across all formats. DHX Media is an international producer and distributor of television programming and interactive content, with properties including Rastamouse, Kid vs. Kat and Martha Speaks.
Senior vice-president, Egmont English Language and Central Europe, Rob McMenemy said: "These are creative and commercial partnerships with expertise at their heart. What makes them different is that together with our editorial teams, authors and illustrators we'll be co-developing ideas from scratch with our partners, which can work across all media including publishing, TV, digital, merchandising and more.
"There's a wealth of talent and experience across children's entertainment and joining forces with other experts to co-develop original concepts is a natural next step and an exciting new direction."
The first joint project will be Shipwrecked, is described as "Gossip Girl meets Lost". Egmont author Siobhan Curham is working alongside Egmont editor Ali Dougal and DHX Media VP development Stephanie Betts to create the series for book and TV.