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Egmont UK, Crimson Publishing and The Salaryia Book Company have signed up to digital marketing platform Supadü, in an attempt to build their web presence and advance their digital strategy.
Egmont has launched a promotional site for Samantha Mackintosh's Kisses for Lula, using a variety of apps such as Twitter, and embedded blog tools, from the platform, which is run by technical agent World Archipelago.
Egmont's James Ball said: "Using Supadü at Egmont has given us great new ways of producing web content, alleviating the reliance on the digital team, allowing our creative and marketing team to create exciting and engaging web sites without any technical knowledge. It also enables us to involve authors and illustrators directly, giving them the power to be more hands-on with their web presence and their online audience."
Mark Harvie-Watt, co-founder of World Archipelago said: "We're extremely happy to add these publishers to our growing list of clients. Each new publisher brings with them a different set of challenges."