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Economist Hertz to Collins
02.12.11 | Charlotte Williams
Collins has acquired a new title by economist Noreena Hertz, The Tiger and The Snake: Twelve Steps to Making Smarter Decisions, with plans to publish in spring 2013.
Publisher Hannah MacDonald and senior commissioning editor Helena Nicholls bought UK and Commonwealth rights from Ed Victor.
The book explores how individuals often make decisions based on dangerously partial information and corrupted data. MacDonald said: "Noreena joining Collins represents a major coup for us in our campaign to publish the finest thinkers and deliver game-changing ideas."