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Eason to launch e-reader 'this year'
10.07.12 | Joshua Farrington
Eason is to launch its e-reader later this year, the Irish bookseller has revealed, as it unveiled its revamped flagship Cork store.
The chain has previously said it would launch an own-branded e-reader, which would work in a similar way to Barnes & Noble’s Nook, in that customers would be able to download Eason e-books to e-readers.
No more details about the Eason e-reader have been released, but its new-look flagship Cork store has a digital zone where customers can download e-books to their e-readers.
David Field, head of marketing and retail development at the company, said: “An important element of the refurbished Cork store is our new ‘e-store’, a key part of our multichannel offering where consumers can download e-books to their e-readers in store.
“Eason currently sells a range of e-readers and we have plans to launch our own e-reader later this year.”
The refurbished Cork store also includes dedicated “zones” dedicated to children, body and soul, home and entertainment as well as a reading room.
The 12,500 square foot store in Patrick Street, which employs 49 people, has had €1.1m invested in it, as part of a planned €20m retail development programme across the chain as a whole.