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Customers bought more Kindle e-books than physical books through Amazon for the first time on Christmas Day, the internet retailer has reported.
Earlier this year, Waterstone's revealed that last Christmas it had sold more e-books than physical books. Neither firm has specified the number of units sold.
The Kindle has also become the most "gifted" item in Amazon's history, although the figures have not been mde public.
"We are grateful to our customers for making Kindle the most gifted item ever in our history," said founder and chief executive Jeff Bezos. "On behalf of Amazon.com employees around the world, we wish everyone happy holidays and happy reading."
On Christmas Eve, Amazon announced that Random House UK had signed a deal to allow e-books to be sold internationally. The Kindle store now includes over 390,000 books, including New York Times bestsellers and new releases.
The most-purchased book on Amazon.com between November 15th and December 19th was Going Rogue by Sarah Palin, followed by Dan Brown's The Lost Symbol and The Help by Kathryn Stockett.