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E-books in Apple's annual giveaway
01.01.70 | Katie Allen
Apple is to launch a 12 Days of Christmas giveaway, to begin on Boxing Day, which will include e-books, as yet unspecified, as well as free apps, TV shows, movies and music.
The giveaway will run from 26th December to 6th January on iTunes, with a different product being offered free for each 24-hour period. The online retailer has run the promotion since Christmas 2008.
Meanwhile, Amazon.co.uk's own 12 Days of Christmas sale began at the end of November, with 138 titles offered, and a discount of up to 65% being offered on each title.
It also announced its New Year discounting on 12th December, its earliest launch date yet, with up to 70% off books. The internet retailer said it took orders for more than three million items on 5th December, which it branded its own Cyber Monday.