Macmillan US makes all frontlist e-books available for e-lending
Macmillan in the US is to m...
Vena sets up leadership company
Digital publishing expert M...
J S Group wins contracts with Coventry and Middlesex
The JS Group and Kortext ha...
100 extra stories for Mark Watson novel
Comedian Mark Watson has wr...
Drop for weekly print sales as Green stays on top
After two weeks of year-on-...
Digital fiction to overtake paperbacks in 2014, says Nielsen
24.07.13 | Philip Jones
Nielsen is predicting that fiction e-books will overtake sales of fiction paperbacks, but not until 2014, according to its latest digital report based on the Kantar World panel. It has also noted a further slowdown in e-book growth, with year-on-year sales falling for the first time.
According to its "Understanding the E-Book Consumer" July report, Nielsen estimates that for next year e-book sales of fiction will amount to 47m units, some 300,000 ahead of the paperback figure and 48% of total fiction sales. However, because the average selling price of an e-book is less than £3, compared to £5.50 for a paperback, the value of e-book sales in 2014 will be only 32% of the fiction total.
According to Nielsen, lower revenues from e-books are not the only worry for publishers. Print revenues are declining too. "We predict the value of the overall fiction market will fall 16% this year, and by a further 4% in 2014. Sales of hardback and paperback novels are falling faster than sales of fiction e-books are rising," Nielsen said.
Sales in April fell for the third consecutive month, and for the ﬁrst time ever have shown a year-on-year decline. Nielsen Kantar data reveals that e‐book sales totalled 3.3m units – down 9.8% on the previous four-week sales period and down 0.1% on the comparative period last year. However, the number of new e‐book buyers was up on the March ﬁgure, bringing the total number of e-book buyers in the UK market to 9 million. Nielsen said the decline in e-book sales was down to a fall in sales of children's e-books, principally sales of Suzanne Collins' Hunger Games trilology that received a considerable boost in sales when the first film of the first novel in the series was released last year.