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Design and marketing targeted at Creativity Day
01.01.70 | Katie Allen
Next Thursday will see the largest gathering of book marketing professionals this year as 170 leading designers, publishers and marketers join together at The Bookseller’s first Creativity Day.
The day-long event pulls together two separate conferences covering design and marketing and ends with the presentation of the prestigious Book Marketing Society awards.
The morning marketing conference will feature speakers from the likes of Nike and Polydor as well as from the book industry, and will look at topics such as audience data and insight, s.e.o. and the looming impact of "freemium" content. The afternoon design conference will consider trends in packaging design, using digital and social media as part of the design process. The day wraps up with the new annual BMS awards, given in seven categories such as best debut campaign, best brand management and best overall package.
Sam Missingham, head of events for The Bookseller said: "the big battleground in publishing over the next few years will be in marketing. Publishers have had to transition quickly from being trade marketers to being consumer-facing, and requires very different skills. Also, publishers have been trapped in book-by-book three-month marketing cycles, which in the digital space makes less and less sense, and all at the same time as budgets being squeezed."
The programme for the day has been overseen by marketing consultant and Bookseller columnist Damian Horner. "We need to see how other 'content providers' are adapting to the same challenges we face, people who work in music, video games, television and film, as well as finding out what has worked within publishing. I’ve aimed to pull together the most diverse collection of marketing and design experts ever to speak at a book industry event", he said.
Missingham added: "I’m hoping everyone will walk away feeling inspired as well as take a tip or two that they can implement in their work. Damian is an absolute master in honing the issues back to the book business and I’m sure he’ll be pulling out the most relevant and pressing points from each session."
There are 25 places remaining. Full programme details can be found here: http://bit.ly/DesignMarketing.