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Former Borders c.e.o. David Roche is working on a project to enhance reading as he launches his own business.
Roche said David Roche Enterprises has been set up to "help exploit the links between the creative, media and retailing environments in the publishing, entertainment and arts fields".
He said he plans to do consultancy work, advisory board involvement and non-executive directorshops. He added: "There are mid to long-term projects in development that are designed to enhance reading on a truly international scale with a suitable sponsor who has the reach and status to match."
As well as running Borders, Roche was group sales and marketing director at HarperCollins between 2008 and 2011 and was product director at Waterstone's.