Crimson to release augmented reality book

Crimson Publishing has launched a business book with an augmented reality jacket, collaborating with the Aurasma app.

Working the Cloud by technology reporter Kate Russell will be published next month. Readers download the free Aurasma app on their smartphone or tablet, point the device's camera at the book's jacket and see a video introduction to its content.

Russell said: "I’ve been reporting on this kind of development for a few years and it’s very exciting to now become part of an augmented reality experience myself . . .

"It’s like having a video teaser embedded into the cover of a physical book and I’m thrilled to have such a skilled producer as Aurasma working on this with me."

The jacket video shows Russell crawling out of the graphics and knocking the lettering of the title.

Crimson publishes Working the Cloud as print and e-book on 1st March, priced £14.99.