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Chopra book to Amazon in "game-changing" deal
07.11.11 | Lisa Campbell
Amazon has acquired a memoir by bestselling author Dr Deepak Chopra and his brother Dr Sanjiv Chopra.
Amazon's Larry Kirshbaum and David Oldawer at Amazon's New York publishing imprint bought world English rights for Brotherhood: A Tale of Faith, Big Dreams and the Power of Persistence from Robert Gottlieb, chairman of the Trident Media Group agency.
The book will tell the story of how the two brothers arrived penniless in America in 1972 and went on to achieve their ambitions.
Deepak Chopra, a professional in mind-body medicine, said: "I'm thrilled to do this project with my brother. I want to share with the world what is possible in America if you have passion, vision, and parents who gave you true self-esteem. I'm also thrilled that Amazon who reaches the world directly is our partner."
Gottlieb said: "I am delighted that Amazon, Deepak and Sanjiv Chopra are in business together in a major book deal that is a game-changer for the publishing industry."



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I can't say I like the idea of Amazon as a publisher. It's making me think of Wall-Mart (ASDA).
I can't say I like the idea of Amazon as a publisher. It's making me think of Wall-Mart (ASDA).