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Choc Lit to journey with National Express
27.06.12 | Alexandra Wilks
Independent publisher Choc Lit is to partner with National Express, the UK’s largest coach operator.
A selection of 'holiday reads’ from the publisher will be given away on selected coach services to the four major London airports: Gatwick, Heathrow, Luton and Stansted throughout July and August. They will also be placed on routes departing from major cities including Birmingham, Brighton, Bristol and Oxford.
Lyn Vernham, Choc Lit director, said: "They say a good book takes you on a journey so it’s really fitting we have teamed up with National Express. We are thrilled to have joined forces with such an iconic name."
Andrew Cleaves, National Express Coach m.d., added: "Travellers choosing National Express this summer will find their holidays start when they board as we give away hundreds of beach reads on airport services."
Titles on offer include The Importance of Being Emma by Juliet Archer; The Penny Bangle by Margaret James; Love & Freedom and All That Mullarkey by Sue Moorcroft; The Road Back by Liz Harris and Move Over Darling by Christine Stovell (pictured), which is being distributed pre-publication.