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Choc Lit gives away books on National Express
11.12.12 | Charlotte Williams
Independent publisher Choc Lit has teamed up with National Express to market its titles over the festive period, giving the coach companies' customers a choice of twelve free short stories, each accompanied by a recipe.
A new romantic short story will be offered every day from 12th to 23rd December, with each one then remaining available until the twelfth day of Christmas, 6th January. The stories will be available to download as a pdf file to be read on computers, smartphones and "most e-readers".
In order to access the stories, customers need to follow National Express on Twitter or Facebook to get hold of the code, which can then be used to download the stories from www.choc-lit.co.uk.
The first story on offer will be Raspberries by Jane Lovering, the winner of 2012's Romantic Novel of the Year. The story will come with a recipe for white chocolate, lemon and raspberry brownies.
Luke Roberts, marketing and publicity manager at Choc Lit, said: "We have wanted to form partnerships with travel companies as technology changes around reading and more people are reading on the move, we see it as quite important to have those links-and we met them through the Melissa Nathan award, which National Express sponsors. We arranged to do a summer reading campaign, and we are continuing to do more with them-we are looking to do more seasonal campaigns, as they get readers attention and people will travel more around Christmas. The stories have a seasonal touch, and we decided to include recipes as we are Choc Lit-we try to emphasis chocolate and reading as indulgent experiences."
The other authors to have stories included in the offer are Sarah Tranter, Sue Moorcroft, Christine Stovell, Amanda James, Liz Harris, Christina Courtenay, Henriette Gyland, Margaret James, Juliet Archer, Linda Mitchelmore and Kate Johnson.