• RELATED STORIES

• Publishers donate Nook e-books to Get London Reading

  Major publishers are donati...

• Children reading more on screen than print, NLT finds

  The growth in children&rsqu...

• Clarke joins Top That!

  Vanessa Clarke, previously ...

• Orion Children's buys middle-grade debut

  Orion Children's Books ...

• Bloomsbury to expand partnership with National Archives

  Bloomsbury and the National...

Children's publisher Raintree heads to India

23.04.12 | Caroline Horn

Schools and libraries specialist Raintree is launching into India with locally produced books that will be priced for the existing market, said m.d. Miles Stevens-Hoare.

The non-fiction list, which will be selected from Raintree's published titles, will launch in May, focusing on subjects including science and geography.

The books will be published in English initially, with other languages to follow. Retail prices will range from the equivalent of 80 pence to £6.50.

The books will be distributed by local companies. Stevens-Hoare said: "We are not publishing directly into India for the moment because it is hard to make it work financially.

"By the autumn, we should have a sense of how successful this route has been, and then we will think about opening an office there."

Raintree is also looking to develop its sales into China, Canada and Brazil.

• Caroline Horn
• children's
• expansion
• export
• india
• Raintree