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Children's publisher Raintree heads to India
23.04.12 | Caroline Horn
Schools and libraries specialist Raintree is launching into India with locally produced books that will be priced for the existing market, said m.d. Miles Stevens-Hoare.
The non-fiction list, which will be selected from Raintree's published titles, will launch in May, focusing on subjects including science and geography.
The books will be published in English initially, with other languages to follow. Retail prices will range from the equivalent of 80 pence to £6.50.
The books will be distributed by local companies. Stevens-Hoare said: "We are not publishing directly into India for the moment because it is hard to make it work financially.
"By the autumn, we should have a sense of how successful this route has been, and then we will think about opening an office there."
Raintree is also looking to develop its sales into China, Canada and Brazil.