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Century is rushing through a reprint of its backlist diet title Eat Right 4 Your Type after singer and 'X Factor' judge Cheryl Cole talked about it in an interview with celebrity magazine Hello.
The interview, which was subsequently picked up by a number of other outlets, including The Mirror and The Daily Mail, has seen the 12-year-old book rise to become a top 30 best-seller on Amazon. It has also led to interest in an extract, the publicity team said. The publisher is planning a reprint of 25,000 copies.
Charlotte Bush, Cornerstone publicity director, said: “Eat Right 4 Your Type has been a global phenomenon since its publication in 1998 and it is fantastic to see it being brought to attention again by Cheryl Cole.
"There’s no doubt that Cheryl has an enviable figure and she also says the diet has also helped her energy levels. The sales boost today [4th May] is set to continue and we’re rushing a reprint through to cope with the demand.”