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Century to publish James Corden memoir

Century is publishing actor and comedian James Corden's autobiography next year, after signing a deal with the Gavin & Stacey co-creator. 
Natalie Higgins, publicity director of Century and Arrow, said: "We're delighted to confirm that Century will be publishing James Corden in 2011 and a formal announcement will follow in the new year." According to Nielsen BookScan, the book will be published on 1st September but is as yet untitled.
Corden starred in Alan Bennett play "The History Boys", as well as its silver screen adaptation, and is most famous for his role in BBC comedy "Gavin and Stacey", which he starred in as well as co-wrote with Ruth Jones. 
Random House refused to comments on reports in The Sun that the book was signed for a seven-figure sum.

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yes, fantastic and the publishing industry starts to publish some fine literature for 2011. Well done The Bookseller for facilitating such a move.

yes, fantastic and the publishing industry starts to publish some fine literature for 2011. Well done The Bookseller for facilitating such a move.

Yeah! This clearly shows that the publishing industry is looking to put out some fine literature for 2011. Well done The Bookseller for facilitating such a bold move.

What's wrong with reporting on a big signing in the world of publishing/bookselling?