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Booksellers roll out New Year sales promotions
03.01.12 | Lisa Campbell
Booksellers are discounting books and e-books by up to 80% in post-Christmas promotions.
Amazon, which began its January Deals early in December, ran a Boxing Day Deals Week which finished on Sunday and is also offering books with large discounts though its Stock Clearance and 12 Days of Kindle promotions.
A collection of five Jo Nesbo books is being sold for £9.99 – a discount of 75% off, through the Stock Clearance promotion for example and the 12 Days of Kindle promotion is selling a range of e-books for 99p.
Waterstone’s is offering customers up to 50% off books in store and online, running promotions reminding customers to "look after the pennies and the pounds will look after themselves".
W H Smith is offering up to 80% off many of its titles. The high street chain bookseller is also offering customers Kobo e-books from 99p, rivalling Amazon’s 12-day Kindle deal.
Play.com is advertising a Winter Sale, selling the likes of Inheritance by Christopher Paolini for £9.39 instead of an r.r.p of £18.99.
Blackwell is offering customers up to 50% discount from frontlist titles, and has promoted from its 100 History Books of the World collection. Euan Hirst, manager of the flagship Blackwell Broad Street branch in Oxford, said sales in his store were up year-on-year and said larger stores like Cambridge and Edinburgh had done well this Christmas.
He said: "We had a strong week in the run up to Christmas and I think the better weather helped our year-on-year sales. I think customers are bored of the straight forward January sales deals and are looking for something more imaginative rather than red sales sign everywhere."