Wiley positive after 'disappointing' year
Wiley reported adjusted rev...
Magzter to launch e-book store
Magzter, an online store fr...
The Society of Authors&rsqu...
Revamp for Pottermore
Pottermore is to unveil a n...
Apple releases iBooks for Macs
Apple's next updated ve...
Booksellers Association to import US IndieBound initiative to UK
22.11.09 | Philip Jones
The Booksellers Association is launching a marketing campaign in early 2010 based on the American Booksellers Association's IndieBound scheme. News of the scheme will be welcomed by the BA's independent bookshops members, some of whom have called for the association to concentrate more on the independent bookshop sector.
The BA is to launch an IndieBound website in the New Year, hosted by the ABA, and independent bookshops will be able to apply for an IndieBound pack. Both will include pre-existing ABA IndieBound materials, adapted for the UK. The BA said it would license IndieBound marketing materials for use by its independent bookstore members. The development follows talks between the BA and ABA held after its Independent Booksellers Forum earlier in the year, which was attended by the ABA's chief marketing officer Meg Smith.
Meryl Halls, the BA's head of membership services, told the BA's in-house magazine Bookselling Essentials: "We are so delighted to be working with ABA on bringing IndieBound to UK independents. . . It makes perfect sense to me to share the inspiration and rationale behind such a powerful campaign, and our idea is to make available to UK independents some of the great work being done in the States around booksellers profile-raising and community building."
Halls added, "is that IndieBound can not only help booksellers to create a visual impact in their windows and shops, but also become a real force for good in their wider community."
IndieBound was launched in 2008 to replace its 10-year-old BookSense. There are nearly 8,000 registered users of IndieBound.org site, which also operates a Twitter page and Facebook group.
Smith told the ABA's website Bookselling This Week: "The IndieBound marketing program both educates and energizes consumers, but the most rewarding part of our experience has been seeing all the creative ways that independent booksellers have found to spread the message in their stores and their communities. The materials themselves have proven to be excellent tools to get conversations started both with customers and other local businesses, but also flexible enough to be easily customized to suit each store's unique personality. We're interested to see what booksellers in the UK will do."
The BA will be inviting booksellers to register to participate in IndieBound early in 2010.