Bolsover in 'significant' licensing appointment at Penguin

Penguin has appointed Susan Bolsover in the newly created role of head of licensing and consumer products. The role will focus on exploiting Penguin's owned and agented children's brands, which include Peter Rabbit, The Snowman, Topsy and Tim and Spot the Dog.

Bolsover has previously done similar roles at Copyright Promotions Licensing Group, De Agostini UK and BBC Worldwide, where she worked on properties such as Star Wars, Lord of the Rings and Skylanders.

Francesca Dow, m.d. of Penguin Children's, said: "This new role is a significant appointment for Penguin as we think beyond the book. We are delighted that Susan is bringing her considerable expertise to our business at this important time. The creation of a strong Licensing and Consumer Products team is essential to the development of Penguin as a new kind of publisher."

Bolsover added: "I am delighted to be joining Penguin at this exciting time as it looks to develop its brands beyond books into TV and new areas of consumer products. To have the opportunity to work on iconic properties such as Peter Rabbit and The Snowman is a real privilege, but equally to work on developing what we hope are future classics will also have its own rewards."