Barnes and Noble has released Nook apps for android, iPad and iPhone users in the UK.
The apps are free to download and will link to the nook.co.uk website allowing customers can download Nook books onto their android and Apple devices.
At the same time, supermarket Asda has revealed it is selling the Nook Simple Touch Glowlight e-reader for £99 starting now, hoping to kickstart what it calls a “price war on Christmas gadgets”. Other retailers, such as Blackwell’s, Foyles, Sainsbury’s and John Lewis is selling the e-reader for £109.
Asda technology expert Andrew Thompson said: “These deals offer genuine value for people who want great quality, branded products without the hefty price tag.”
The Nook store has 2.5 million books, magazine, newspapers and comics.
Jamie Iannone, President of Nook Media LLC, added: “Our popular collection of reading apps have been downloaded millions of times in the US, and now UK customers can enjoy the flexibility to shop our vast digital catalogue and enjoy titles from their NOOK Library anywhere they go, whether they’re using one of our award-winning NOOK products, an iPad, iPhone or Android device.”