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BMS shortlists for Best Marketing Campaign
29.05.12 | Benedicte Page
The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign of the Year awards, to take place on 21st June at the British Library. The awards will come in the evening of The Bookseller Creativity Day, to include two half-day Marketing and Design conferences.
Shortlisted in the Best Blurb category are the campaigns for The Final Testament of the Holy Bible by James Frey (John Murray); Tiger Mother by Amy Chua (Bloomsbury) and The Wrong Pong by Steven Butler (Puffin).
In Best Brand Management, the shortlisted campaigns are those for Diary Of A Wimpy Kid by Jeff Kinney (Puffin); Gruffalo Red Nose Day by Julia Donaldson (Macmillan Childrens); Lord of the Flies Centenary Edition by William Golding (Faber); and the Vintage 21 campaign (Vintage Books).
In the Best Breakthrough Campaign, the campaign for Emma Donoghue's Room (Pan Macmillan) is up against those for The Night Circus by Erin Morgenstern (Vintage Books) and When God Was a Rabbit by Sarah Winman (Headline).
The Best Partnership award will be fought out between the Birmingham's Big City Read campaign for Before I Go to Sleep by S J Watson (Transworld/Reading Agency) and the Books and the City campaign by Simon & Schuster.
In the BMS Innovation Award, the campaign for Will Hill's Department 19 (HarperCollins Childrens) will be up against that for The Night Circus by Erin Morgenstern (Vintage Books) and the campaign for Alan Sugar's The Way I See It (Pan Macmillan).
The award for Best Overall Package will be contested by the campaigns for Andrew Miller's Pure (Sceptre), Walter Isaacson's Steve Jobs (Little, Brown) and Frances Hodgson Burnett's The Secret Garden (Puffin).
Previous BMS Award winners, shortlisted for the overall Best Marketing Campaign of the Year Award, are Diary of a Wimpy Kid by Jeff Keaney (Puffin), How to Be A Woman by Caitlin Moran (Ebury) and Room by Emma Donoghue (Pan Macmillan).
The awards will be judged by marketing consultant Damian Horner; Dominic Gettins, head of writing at global agency Euro RSCG London; Booksellers Association president Jane Streeter; Jon Woolcott of Waterstones; The Bookseller's head of events and marketing Sam Missingham; Mark Taylor, director of external relations at CILIP; BookBrunch joint editor Nicholas Clee; and Alastair Giles of the Book Marketing Society and agency Agile Marketing.
The BMS, launched in 2004 by Jo Henry and Alastair Giles, has long run a series of Best Marketing Campaign awards to mark the best campaigns within the industry. In 2011 it was decided to develop these and launch a new series of annual awards to reward the key components of a successful marketing campaign in the 21st century.
Giles commented: "The BMS Marketing Awards were originally set up to help raise the profile of the great marketing word being carried out within the publishing industry. In these difficult economic times, the creativity and thoroughness of the various marketing teams across the industry is of even greater importance and we want to help point the way by highlighting the very best of these."