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Bloomsbury changes Academic branding

13.11.12 | Charlotte Williams

Bloomsbury is making changes to the branding within its academic division, with imprints such as Continuum and Bristol Classical Press to be rebranded as Bloomsbury.

This month the publisher is also launching the academic area of the new Bloomsbury website, www.bloomsbury.com, which will bring together books, e-books and digital product information currently hosted on separate imprint sites. It will also feature online previews, digital inspection copies, textbook companion sites and online resources. Journals will join the site in early 2013.

From 1st September 2012, Continuum will be rebranded as Bloomsbury, under the Bloomsbury Academic imprint, with T&T Clark to be co-branded as the Bloomsbury T&T Clark imprint.

From 1st January 2013, Berg Publishers and Bristol Classical Press will both be rebranded as Bloomsbury, under the Bloomsbury Academic imprint. Arden Shakespeare will be co-branded the Bloomsbury Arden imprint, with Methuen Drama to be co-branded as the Bloomsbury Methuen Drama imprint.

Recent academic acquisitions Fairchild Books and AVA will remain as they are "for the forseeable future".

In a statement, the publisher said the move was "in order to better serve our authors and customers", with the lists gaining "a global presence, close association with a range of best-selling and highly-respected books and online platforms, and increased visibility in the marketplace".

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