UK book wholesaler Bertrams is teaming up with former Book Depository IT director Will Jones to found a new "independent online bookseller" called Wordery.
Wordery will start out trading on marketplaces, launching first on Play.com, and is looking to launch its own transactional consumer facing online site, www.wordery.com, next year.
Jones said: "The business has ambitious plans to become a leading marketplace retailer."
Bertrams will supply Wordery with titles and the company will sell physical books at competitive prices, aiming to compete with others in the market by offering sharp customer service to win market share.
Jones said: "The arrangement with Bertrams is simple. Wordery will lead with retailing and marketing expertise, Bertrams' role is to fulfil orders from their distribution centre. By sharing our respective skills we believe Wordery can become a significant new player in book retailing."
The company aims to trade on market places across the world and the consumer website when launched will serve an international customer base.
Graeme Underhill, managing director of Bertrams, said: "The venture with Wordery is part of our sales-led strategy, which recognises we need to seek opportunities and not wait for them to emerge."
Steve Potter, commercial manager for Wordery, will manage key relationships with suppliers and publishers and can be contacted at firstname.lastname@example.org.