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BA urges government action to protect bookshops
04.10.11 | Lisa Campbell
High street bookshops need help from the government if their presence there is to continue, the c.e.o. of the Booksellers Association has said.
Tim Godfray called on the government to give rate relief to businesses with a cultural and educational value to maintain independent bookshops on high streets and protect “the wellbeing of society”. He also called on publishers to do more to support bricks and mortar booksellers.
Godfray’s remarks come after the BA found overall membership numbers had declined by 20% in the last six years, from 4,495 in June 2006 to 3,683 in June 2011, with independent bookshop membership falling even further by 26%, from 1,483 in June 2006 to 1,099 in June 2011.
In a statement, Godfray said: “At a time when literacy is an issue and libraries are under threat from government cuts, we need to build a coalition of publishers, government and consumers to provide opportunities for the passionate and creative entrepreneurs who run bookshops on our high streets to thrive.
“What is clear from surveying our members is the considerable influence local and national government and our competition authorities have on the high street retailer. There is a lot of talk about putting the high street first, but far more action is needed. Rate relief for businesses with a cultural and educational value would be welcome.”
He added the issue affected wider society, not just BA members, because maintaining bookshops high streets is vital to literacy, the future economic prosperity of UK plc and “the cultural health of our nation.” He said: “There is plenty that can be done but it needs to be done now if we are to maintain bookshops on our high streets and protect the significant impact they have on the wellbeing of local society the UK. We will be making representations in the next few months to the appropriate bodies, and are also providing our members with posters for shop windows.”
The BA recently surveyed its members in August about concerns local and national government could address and the top three issues cited were rates (29%), parking (28%) and planning (13%).
Godfray told The Bookseller the BA had decided to speak out now after finding out its “stark” membership figures. He said: “For us, the membership figures were really worrying and disturbing and we took the view it was incumbent on us to take action about the situation we find ourselves in."
However, while Godfray said in the BA statement that action was needed to maintain bookshops on the high street, the sector was not at fatal risk. He told The Bookseller: "While the figures are despairing, we are not saying bookshops will not survive, we would never say that.”
The BA would also like to see more free or lower cost parking in town centres to encourage customers to use the shops there along with better planning of town centres, so that shops are not allowed to become vacant and community centres become “like ghost towns.” Godfray said: “So many of our members are despairing about the difficulty that customers have in parking and getting near to their shops.”
The organisation has been in talks with publishers to look at better ways of supporting high street retailers but Godfray refused to elaborate on details. However, he said: “Fewer bookshops equals fewer sales for authors, publishers and for booksellers. We have been working closely with publishers and it is certainly clear that they are generally really concerned about the pressure bookshops are under and many are considering ways they can give bookshops greater support.”
Jane Streeter, owner of The Bookcase in Lowdham and president of the BA, said the decline in bookshop numbers is not inevitable. She said: “Booksellers are already at the heart of their communities, key parts of their local high streets, and are undertaking positive and innovative work across the country to make their shops the best places to browse and discover new books.
"However, if we don’t make a real and concerted effort now, then the economics for high street booksellers simply won’t add up. We need to see a real commitment from publishers and government to offer opportunities to booksellers so we can keep our place on the high street, and keep our high streets diverse and innovative work across the country to make their shops the best places to browse and discover new books.”



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What complete nonsense. A trade organisation which has presided over the demise of the businesses it is supposed to support asking for government assistance....what words can I use to describe the uslessness of the B A.
Tim Godfray would be well advised to ask himself why indie booksellers like myself want no part of the BA.
These are tough times, and probably will get even tougher ; times are tough on the high street for the butcher, the greengrocer and many other skilled trades - not just bookshops.
In my experience publishers are only too willing to back the bookshops who are prepared to work with the publisher showcasing stock and working "firm sale".
I have always considered the BA are out of touch, like an edwardian luncheon club ; they are reliant upon the supermarkets membership dues and have nothing to offer the independent bookshop proprietor.
The BA have totally lacked foresight over the damage caused by abolition of the NBA, and the manner in which predatory pricing from the supermarkets and Amazon would destroy the traditional sales outlets.
Those of us who have survived have ploughed a lone furrow whilst hearing BA executive spluttering on about a free market economy abd being unable to intervene.
BA = totally useless. We're only in so that we can take book tokens and use batch. They don't speak for independents like us.
I have recently been arranging book-signing events. To support indies, I contacted several. Most were not available, NONE returned phone calls. Some were too busy to talk and asked for emails. NONE replied to the emails. The events involved them getting books on sale or return. Apart from that, point of sale advertising is provided by the publisher, press releases and interviews by my agent, all the retailer has to do is stick the advertising up, provide a table & chair and if they're feeling generous, a cup of coffee. In return, they would get upwards of £200 in their tills. It doesn't surprise me that they're going out of business if they ignore trade like that. I also have to make a living, so I turned to the chains, who were far more receptive.
I think the previous two sad comments have misunderstood what has happened ? The BA has it seems started to publicly talk about the bricks and mortor bookshop problems.
BBC news last night and now this press statement, it seems that more is to come, albeit a bit slow for me !
The real issues of some sort of price control as in europe needs to raised at the highest level...even though it might attract the attention of the vat man. The BA has tirelessly worked within it remit and the law and the EU to not attract vat ,but now I believe a small vat would be not so bad if we had the pricing deal most euopean member countries have.
As for have publishers firm sale ? I have never had firm sale from a publisher unless its at a huge discount, so I dont know who you deal with but you need to sort yourself out.
If you joined the BA it would cost you pennies and instead of freeloading on thier endevours you could put something back into an organistaion which 'makes a huge difference'
I think we might see more action ...
What are the year on year percentage and absolute declines?
what is your name and the publisher of your books ?
Seamer Bill - what is your real name?
The problem with events is that to be worthwhile, they have to be tailored to the market.
It's really hard to do events here, because people just don't turn up (which isn't helped by the fact that the local papers don't bother to run articles for us in advance)
I don't know of any Idnie that would refuse to hold an author event if it fitted their market.
I need Children's authors, or local ones. Oh, and another member of staff to cover the shop while I run around looking after the Author would be good too....
(the last author event I did put £18 in my till)
It's hard to sell books alone on the high street. Last time I went up Ayr High Street there was just Waterstone's (also sell coffee now) and WHS (sells books at the back of the long narrow shop). Go back 10 years and there was a bookshop in Newmarket Street (found it could make more selling greetings cards & teddy bears) and James Thin which had been in the Sandgate for 100 years until the chain was sunk by events elesewhere. Ottakars clsoed that shop & merged it with their shop in the High Street which then became a Waterstone's and now has a coffee shop at the back. Unfortunately the lack of space means the book selection has to be determined by popularity through the Epos so I generally don't find a range that appeals to my eclectic interests whereas Ottakar's range had a bit more zing and Thin's shop when it existed had the space to stock a much wider range. The real problem about being on the high street is that space is expensive. All the money goes on rent and rates and the thing that suffers is stockholding and range. Believe me customers will travel long distances to shops that have interesting ranges and depth of stock whatever product you are trying to sell and local customers will come back again and again. You don't have to be bang in the epicentre of the high street - in some ways that is the worst place to be. Independent bookshops that are thriving are in some pretty wacky locations - The Watermill in Aberfeldy is a great example - talk about the middle of nowhere!
In reality, the bookseller has to do a lot more than what is descibed, or they will have an unhappy author moaning about an empty shop. A potential £200 in the tills is £90-100 profit, which might pay for the extra effort. All too often it does not.
Having worked in a bookshop which was really good at these sort of events, the average was that it was not worth the effort in cash terms, realistically [a target of extra sales of over £1000 was our benchmark] but worked well in reputation. The best events were always when the shop targetted an author that fitted its market, and did not just run with random choices because they were available.
The other problem that Bill faces is that most indies have let all their staff go, there is no-one left to run these 'events'.
Strangely, I get the similar kind of non-response when I contact publishers...
So the chains were more receptive? Tesco, W.H.Smith, Sainsbury? I don't think so and from what I knew of the Waterstones of old there would be heavy negotiations over "support" (i.e. the publisher chucked them a bung).
An independent would be more than happy to support an author so long as it suited their market. There's little point in expending energy on organising a book-signing event for, let's say, a minor poet from a small publisher if no-one and his dog is going to turn up. Lee Child, Val McDermid, Dan Brown, Jamie Oliver...no indie in their right mind would turn these away. Sadly, it is rare that this quality of author is ever offered to the indies.
Interesting response highlights another problem with author events. The retailer shouldn't need a member of staff to look after the author. If the author is doing their job right, they will be proactive, going to customers interested in their genre, handing out bookmarks, chatting & hoping for a sale.
The other point is that by continuing to hold such events, retailers will, with luck, persuade people that visiting their shop is a pleasant experience and in time it will become habit forming.
I accept that certain genres do not sell well in certain stores, but the courtesy of a reply wouldn't have gone amiss. Sometimes, events fail through no fault of either the store, the author, the genre or the customers. I did a round trip of over 200 miles to do a book signing in a store within a large shopping precinct. 2 minutes after the scheduled start, having signed the first book, there was a bomb alert which closed the centre until well after the advertised end of the session.
It really makes me smile.
Publishers were responsible entirely for the end of the net book agreement, their greed and shortsightedness are responsible for the death of the independent bookshop and unless it was re-introduced all the pissing in the wind will not stop the rot. The public have the prospect of diminishing lists failing small publishers and probably missing out on some of the 21st centuries great writers who will never see the light of day.
Why could no-one see that books WERE a special case for keeping a level playing field. The big boys could profit by their buying capacity and the small bookshops could make a living by selling at the same printed price, the public actually would have be very little worse off as publishers could recommend a lower selling price as they would not have been squeezed by supermarkets as they are now.
Oh well the new wheel has been invented so there is no going back.
I closed my bookshop in 2005 spouting the same stuff and the rot continues. I suppose I am destined for a kindle.
Peter Bergman Late of The Regent Bookshop
Ron Johns wrote
"As for have publishers firm sale ? I have never had firm sale from a publisher unless its at a huge discount, so I dont know who you deal with but you need to sort yourself out."
If that reply is directed at me then I think I should make a pertinent reply.
My business has one of the largest stockholdings from a range of illustrated worldwide book publishers. Perhaps I need to sort myself out for as I type this reply I have just signed for 11 large boxes from Bookpoint and LBS - all supplied "firm sale" as is their publishers norm to all stockists.
My father, who was born in 1889, was a merchant trader ; I was taught from a young age "the day you sell is the day you buy" so firm sale comes naturally to me, and is my blood.
Don't expect my business to feauture in any bookshop guide listings, the shop stock speaks for itself and draws customers from a wide area.
As for suggestions that businesses like mine are freeloading on the endeavours of the BA - that made I larf.
Richard, some very wise words there for any potential indie bookseller - especially re location.
You have the argument in a nutshell Peter. Wringing of hands and special pleading is so much wasted time and hot air. The publishers are stoking the fires ever higher - just look at the tat that is this Christmas's "bestsellers" (all of which will be down to a penny on Amazon marketplace in January) - and you can see to what a poor state to which this trade has advanced.
Peter Bergman is absolutely right.
If the BA had addressed this way back when, many, many booksellers would still be trading, supermarkets and Amazon wouldn't be bleeding an industry they couldn't care less about absolutely dry, and publishers would be better off too.
There is a tiny chance of saving the high street, but action is needed NOW. The die is cast with Amazon, and the mindset is now in place, but all supermarket pernicious influence could easily be reduced and corrected.
But the BA has been taking your money for years, overpaying staff who work in swanky offices in London and doing nothing to actually benefit the trade. Like many others, I was a member only for Book Tokens and Batch.
And Godfray has the absolute gall to ask for government assistance!! The answer is industry-dependent!!!
Of course, Peter Bergman and Ron Johns are correct. Everything else is of relatively little significance in comparison to pricing issues as per European models. Each independent has different priorities and different experiences re their relationshops with publishers, their desire to do events - or not. The common ground is the abolition of the NBA. In France supermarkets sell books but they don't give them away. The public want cheap books - and why wouldn't they - but a limit on discounting should be the priority. It's clear that the NBA won't be re-introduced, and perhaps shouldn't be, but the playing field could certainly be a lot leveller.
In truth quite a lot of people saw in 1995 that books were a special case for a levelish playing field, though even then publishers were falling over themselves to give ludicrously generous terms to chains and supermarkets while leaving indies to languish on 35 per cent. It has been sad to watch what many of us predicted gradually but inexorably unfold. The BA fought tooth and nail to the very end to try to preserve the NBA and since then has done everything legally possible to support and defend independents. However, even had publishers shown more backbone to preserve the NBA, imports from the US via Amazon.com would have quickly made it unsustainable. The faint hope is that Tim Godfray's contribution may add to the debate on the social impact of dead or caffeine/alcohol-only town centres. The track record of successive governments, though, has been to reject economic and planning support for small retailers in favour of driving down consumer prices, regardless of the social cost.
The retail market in France is strictly regulated and books may not be discounted by more than five per cent. No UK government would accept any kind of similar proposal and the BA would be wasting its efforts even to suggest it. Can you propose any means by which the BA could attempt to 'level the playing field' which would not fall foul of competition law?
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