News

Avon signs exclusive deal with Sainsbury's

Avon has announced a three-book exclusive deal with Sainsbury's starting from next month.

Trisha Ashley's novel Sowing Secrets and Beverly Barton's Amnesia will sell exclusively in Sainsbury's physical and online stores from July and The Perfect Christmas by Georgie Carter will be available from September. All three books are published by Avon, a division of HarperCollins, which credits the supermarket with a “clearly defined focus on sourcing great seasonal products for their customers".

Caroline Ridding, associate publisher at Avon, said the move would help the supermarket with its venture into own-brand fiction. Ridding said: “It's been wonderful to support the Sainsbury's team in further developing their own brand publishing initiative with a move into fiction. With a clearly defined focus on sourcing great seasonal products for their customers, we're excited to launch in July with Avon's bestselling authors Trisha Ashley and Beverly Barton, and look forward to strengthening the partnership in the future.”

Phil Carroll, head of books at Sainsbury's, said the partnership provides a “great opportunity” to offer customers exclusive bestselling fiction. He said: “Available both in-store and online, the deal will help to position Sainsbury's as one of the leading booksellers in the UK.”

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Another nail in the Independent's coffin. Even more so when the mainstream HC authors go this route as well. I wonder how the other supermarkets will react?

I'm guessing the other supermarkets will try to strike deals too.
FGS, I think I migth as well give up on this industry!
It's getting worse and worse.

Does anyone want 40 Grand's worth of kid's books?

Certainly yet another blow to the struggling independents. But then Sainsburys are awarded "Chain Retailer of the Year" and the good old BA love it. Surely to be an award winning bookseller one should take special orders? Try ordering an academic or unusual title from a grocer's check-out and see the reaction! Surely a comprehensive service should be a qualification for BA membership, but then who pays for central London premises etc!!! What do independent booksellers paying their subs think?

As an independent to call it "our" trade association is a joke and has been for a long time. It is weak, timid and in thrall to the big hitters. In regard to smaller indies it totally relies on the dependence upon Book Tokens, is this enough any more?

excellent news and proof that Sainsbury's are going to be awarded many more bookselling accolades in the future.

The latter point a truth universally acknowledged.

Tim Godfray and the rest of the BA are an absolute disgrace, and now in the pocket of the supermarkets. Should NEVER have been allowed in to the TRADE association, and were only accepted so the London staff could continue to justify their salaries by virtue of the income generated. But the die is cast.

The future standing of Waterstone's will be decided by the stocking and marketing decisions which James Daunt takes with corporate publishers against the grocers.

As an indie I've had very limited stock range from any HC imprint ever since Collins made Amazon their "preferred" outlet for New Naturalist titles, WHS were the destination of Collins overstocks, and Collins promotional reprint "nature guides" titles flooded the market.

The Edwardian luncheon club brigade at the BA they are "unfit for purpose" : what soup is on the luncheon menu today, I hope that everybody has a linen serviette.

Well said Clive. I note my own comments about the BA seem to have been deleted. Bloody cowardly editor on here.

You know it would be great if the Bookseller were able to get some form of statement, or a piece , about this Supermarklet membership issue which seems to irritate the majority of BA members. The BA have said zero about this despite comments and articles over the last 2 years or so . The Bookseller used to be pretty investigative on such subjects but I guess that there is some overlap in the organisation of the book awards which may make this a little more difficult to pursue?.

Thank you for this interesting post.
louerune voiture

And doesn't the publisher at Avon books worry about her job - or will she be joining Sainsbury's when their new publishing imprint is set up?

First we have Amazon trying to set themselves up as publisher and now we have Sainsbury's - that's a chunk of the supply chain gone then!

I think you'll find the 'publisher' is a supermarket girl herself.

“clearly defined focus on sourcing great seasonal products for their customers".

PRODUCTS? They are books! Clearly, books are seen as a commodity. Real booksellers do NOT see or think of them in the same way.

if some books are to be uniquely available from Sainsbury's only then browsing whilst doing the weekly shop will be an essential entertainment. thumbs up for a welcome initiative.

So when Sainsbury's break yet another HC embargo, that the rest of us in the trade have stuck to, I guess nothing will happen? Still, it's only BA members that have embargoes forced on them isn't it - and none of the supermarkets bother to join. Yet still the trade backs them.

Wouldn't it be great if every bookseller - from the smallest Indie to the likes of WHS, Tesco and Amazon - cancelled any outstanding Avon orders with HC. And in the next breath sent over requests for authorisation for any Avon stock they currently carry....

Yeh but nobody will .....

Signing exclusive deals with a retailer is a sure sign of desperation in my book.

WHAT IS YOUR BOOK ....?

Sorry, I can't tell you that. I've sold it to LIDL (Bookseller of the Year 2012) as an exclusive.

Another nail in the Independent's coffin. Even more so when the mainstream HC authors go this route as well. I wonder how the other supermarkets will react?

I'm guessing the other supermarkets will try to strike deals too.
FGS, I think I migth as well give up on this industry!
It's getting worse and worse.

Does anyone want 40 Grand's worth of kid's books?

Certainly yet another blow to the struggling independents. But then Sainsburys are awarded "Chain Retailer of the Year" and the good old BA love it. Surely to be an award winning bookseller one should take special orders? Try ordering an academic or unusual title from a grocer's check-out and see the reaction! Surely a comprehensive service should be a qualification for BA membership, but then who pays for central London premises etc!!! What do independent booksellers paying their subs think?

As an independent to call it "our" trade association is a joke and has been for a long time. It is weak, timid and in thrall to the big hitters. In regard to smaller indies it totally relies on the dependence upon Book Tokens, is this enough any more?

excellent news and proof that Sainsbury's are going to be awarded many more bookselling accolades in the future.

The latter point a truth universally acknowledged.

Tim Godfray and the rest of the BA are an absolute disgrace, and now in the pocket of the supermarkets. Should NEVER have been allowed in to the TRADE association, and were only accepted so the London staff could continue to justify their salaries by virtue of the income generated. But the die is cast.

The future standing of Waterstone's will be decided by the stocking and marketing decisions which James Daunt takes with corporate publishers against the grocers.

As an indie I've had very limited stock range from any HC imprint ever since Collins made Amazon their "preferred" outlet for New Naturalist titles, WHS were the destination of Collins overstocks, and Collins promotional reprint "nature guides" titles flooded the market.

The Edwardian luncheon club brigade at the BA they are "unfit for purpose" : what soup is on the luncheon menu today, I hope that everybody has a linen serviette.

Well said Clive. I note my own comments about the BA seem to have been deleted. Bloody cowardly editor on here.

You know it would be great if the Bookseller were able to get some form of statement, or a piece , about this Supermarklet membership issue which seems to irritate the majority of BA members. The BA have said zero about this despite comments and articles over the last 2 years or so . The Bookseller used to be pretty investigative on such subjects but I guess that there is some overlap in the organisation of the book awards which may make this a little more difficult to pursue?.

Thank you for this interesting post.
louerune voiture

And doesn't the publisher at Avon books worry about her job - or will she be joining Sainsbury's when their new publishing imprint is set up?

First we have Amazon trying to set themselves up as publisher and now we have Sainsbury's - that's a chunk of the supply chain gone then!

I think you'll find the 'publisher' is a supermarket girl herself.

“clearly defined focus on sourcing great seasonal products for their customers".

PRODUCTS? They are books! Clearly, books are seen as a commodity. Real booksellers do NOT see or think of them in the same way.

if some books are to be uniquely available from Sainsbury's only then browsing whilst doing the weekly shop will be an essential entertainment. thumbs up for a welcome initiative.

So when Sainsbury's break yet another HC embargo, that the rest of us in the trade have stuck to, I guess nothing will happen? Still, it's only BA members that have embargoes forced on them isn't it - and none of the supermarkets bother to join. Yet still the trade backs them.

Wouldn't it be great if every bookseller - from the smallest Indie to the likes of WHS, Tesco and Amazon - cancelled any outstanding Avon orders with HC. And in the next breath sent over requests for authorisation for any Avon stock they currently carry....

Yeh but nobody will .....

Signing exclusive deals with a retailer is a sure sign of desperation in my book.

WHAT IS YOUR BOOK ....?

Sorry, I can't tell you that. I've sold it to LIDL (Bookseller of the Year 2012) as an exclusive.

I think you will find that it is infact ALDI who are to be chain bookseller of the year next year . They are gong to bung the BA £50 for membership.They have a deal with the Oxford English Dictionary I understand. "£ 1500 full price but £1.99 with them .

COMMENTATOR - that simply isn't true, and you know it, and are being silly. It's the £35 Collins Dictionary that's 1.99 in ALDI because of the consistency it gives them in supermarket supply. Oxford are targeting the more upmarket Waitrose for their dictionaries. LOL.