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Amazon's audiobook subsidiary, Audible, is partnering with US magazine publisher Bonnier to promote children's audiobooks, in a cross-promotion between Bonnier's Parenting magazine and the audiobook company's AudibleKids.com section.
AudibleKids.com will have a Parenting-branded section on the site, reports Bnet.com, with recommendations and listening lists prepared by Parenting editors. AudibleKids' download store will also feature Parenting branding. In return, Parenting will promote AudibleKids on its website, in its magazine, and in its Back to School guide.