Corvus is planning to capitalise on this year’s anticipated surge of Kindles as Christmas gifts, releasing 12 crime novels and thrillers for £1 exclusively to the retailer’s Kindle Store for its 12 Days of Kindle campaign.
The Atlantic imprint took the idea for the headline promotion to Amazon, and is understood that other publishers may follow suit with similar deals. Amazon.co.uk declined to comment.
Each novel, from Splinter by Sebastian Fitzek to Hollywood Hills by Joseph Wambaugh, will be available for £1 from one minute past midnight on Christmas Day until 6th January 2011. After this period, each e-book will still be available to purchase, but at a higher price, to vary depending on the book. A blog from German thriller author Fitzek will be posted on www.kindlepost.co.uk. Apart from 1222 by Anne Holt and Blue Heaven by C J Box, all the titles are pre-publication e-book releases.
Publisher Nicolas Cheetham said: “Every Kindle owner is hungriest for a book when they have just booted up their new machine . . . We felt it was important that we did offer good value for money and most of these authors are not household names, yet, and this is one way to help make that happen.”
Daniel Scott, commercial director at Atlantic Books, added: “This Christmas is clearly destined to be a Kindle Christmas . . . Conveniently the Kindle Store will be open all Christmas Day.”
The list in full:
Blue Heaven - CJ Box
Open Season - CJ Box
First Thrills - edited by Lee Child
The Hanging Shed - Gordon Ferris
Splinter - Sebastian Fitzek
End Game - Matthew Glass
The Mall - SL Grey
1222 - Anne Holt
The Library of Gold - Gayle Lynds
The Diviner's Tale - Bradford Morrow
Ghost Watch - David Rollins
Hollywood Hills - Joseph Wambaugh