HMRC needs to apply rules to Amazon
Keith Smith from Warwick an...
Debut historical fiction prize shortlist revealed
A “strong and diverse...
Willetts: Publishers add 'genuine value'
Universities minister David...
Publishers donate Nook e-books to Get London Reading
Major publishers are donati...
Amazon's 2012 tax bill revealed
Amazon.co.uk paid £3....
Asda unveils UK's cheapest e-book reader
07.02.11 | Lisa Campbell
ASDA has launched the UK’s cheapest e-reader at £52.
The View Quest Mediabox 5in Media Tablet went on sale today through its Asda Direct website. The Asda site does not sell e-books with the supermarket chain instead encouraging readers to download out of copyright e-books for free from the Project Gutenberg website. The device also offers music and video playback.
The next cheapest device on the market is sold by WH Smith, which offers the Imagin reader for £59.99. Waterstone's sells the colour e-book reader Elonex at £79.99.
Adam May, tablet buyer at Asda, said: “We’re also hoping that we can inspire a new generation of readers. At £52, which works out at £1 per week for a year, our reader is outstanding value and will give many years of pleasure to every generation of electronic bookworms.
“There’s no doubt that the e-book is here to stay and we’re doing our bit to put affordable literature in the hands of bookworms.”