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Archer and Baldacci join 20p club
30.07.12 | Joshua Farrington
Bestselling authors Jeffrey Archer and David Baldacci are the latest to be given the 20p treatment as e-book sellers continue to promote low prices.
Both Sony and Amazon are now offering Archer’s Only Time Will Tell and Baldacci’s Zero Day for 20p (both Macmillan) alongside eight other titles at the same price.
The two novels were released in 2011, and go alongside other recent titles such as Booker Prize-winning author Alan Hollinghurst’s The Stranger’s Child (Picador) and books by crime novelist Peter James.
His novel, Perfect People (Macmillan) was being sold at 20p but has now been returned to £3.79; however another of his titles, Dead Man’s Grip, has now been set at the rock-bottom price.
A further title offered at 20p is Eden Bradley’s Night Moves, an erotica title published by Harlequin.
Sony is offering a range of books at 20p as part of a promotion for their Reader Store, with Amazon matching the discount.
When asked about the low-price offer, Sony said the range of books they were including would “change regularly”, and that the promotion “is not time limited”.
The reduction has concerned many in the industry who see the move as devaluing books.