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Anova staff set up bookshop
26.11.08 | Victoria Gallagher
Staff at Anova are switching from publishing to retail this Christmas as they open their own bookshop. The Anova Bookshop opened on Kensington Church Street, London, last Monday (24th) and will be open for 10 weeks, until 1st February.
David Proffit, director of operations came up with the original idea. "This is intended as a motivating, team-building exercise and we hope we'll all learn a lot from it," he said. "And if we make a bit of money too, so much the better."
In completing the trial, the publisher said it hoped to learn more about the needs of customers. Anova staff are manning the floor with special evening events and book giveaways.
The bookshop is stocked with all Anova titles and is open seven days a week. Opening hours are 10 a.m. to 6 p.m. Monday to Saturday, and 11 a.m. to 4 p.m. on Sundays, with late night shopping until 8 p.m. on Thursdays. Helen Barnes, marketing and publicity manager, said that despite the trial only being for 10 weeks they may "reconsider doing it next year if it's a success".