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Amazon.com launches romance imprint

Amazon.com has launched its fourth imprint, focusing on romance, as it continues to hire across its publishing business.

Montlake Romance will be available to North American readers in digital and physical formats and will launch with its first book, Connie Brockway's The Other Guy's Bride, in autumn. The imprint will also publish romantic suspense, contemporary and historical romance as well as fantasy and paranormal.

Jeff Belle, vice-president of Amazon Publishing, said: "Romance is one of our biggest and fastest growing categories, particularly among Kindle customers, so we can't wait to make The Other Guy's Bride and other compelling titles available to romance fans around the world. We also know our customers enjoy genre fiction of all kinds, so we are busy building publishing businesses that will focus on additional genres as well."

The other Amazon Publishing imprints are Amazon Encore, which highlights previously self-published titles, AmazonCrossing, which publishes foreign language books, and Seth Godin's imprint The Domino Project.

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This is good news for romance writers and readers alike. While it may be difficult for a writer to write what the market is paying for, this is something that publishers can do and now the biggest bookseller can, too. The playing field is shifting and wavering. I'm hoping that this new model might help tip it into a more stable position.

This is good news for romance writers and readers alike. While it may be difficult for a writer to write what the market is paying for, this is something that publishers can do and now the biggest bookseller can, too. The playing field is shifting and wavering. I'm hoping that this new model might help tip it into a more stable position.