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Amazon.com buys children's books list from Marshall Cavendish
07.12.11 | Charlotte Williams
Amazon.com has acquired 450 titles from publisher Marshall Cavendish, marking the retailer's publishing arm's expansion into children's books, with the company's vice-president saying this deal could pave the way for similar agreements in other categories.
The online giant will continue to publish the titles from Marshall Cavendish Children's Books in print editions, as well as making them available digitally under an imprint of its New York publishing unit, providing further content for its colour e-reader the Kindle Fire.
Amazon Publishing vice-president Jeff Belle said: "We're excited to acquire the Marshall Cavendish Children's Books titles and expand our publishing business in this area. We believe the children's book market segment presents a unique opportunity to innovate in both print and digital formats.
"And since many of these titles are not readily available as e-books, we see a chance to connect a terrific group of authors and illustrators with more readers. We also see the potential for similar deals across other categories in future."
Larry Kirschbaum, vice-president and publisher at Amazon Publishing said: "We will continue to publish these books in their handsome print editions and we think customers will love reading these books—most of them never available before digitally—with their families, using the brilliant colour touchscreen of the Kindle Fire."
Amazon Publishing is made up of six imprints: AmazonEncore, AmazonCrossing, Powered by Amazon, Montlake Romance, Thomas & Mercer, 47North, as well as
the New York-based division under which MCCB will be housed.
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Wow. This does spell trouble for publishers. It is one thing for Amazon to be tinkering in publishing by signing up the odd author - it is quite different for them to be signing up whole lists. If I were a children's book publisher I'd be very concerned that my titles would no longer be competing on a level playing field on amazon or kindle.
I imagine the agents will have a lot to say about this too. I doubt Marshall Cavendish authors are getting the sort of royalties they'd get if they published direct with Amazon in the first place.
Good point Chris, there are loads of unanswered questions. I blogged about it here: http://futurebook.net/content/lock-your-children-amazon-has-bought-publi...
I can't recall when we last bought/sold a book from Marshall C's children's list - wasn't even aware they had one! Nothing to get too concerned about.
Wow. This does spell trouble for publishers. It is one thing for Amazon to be tinkering in publishing by signing up the odd author - it is quite different for them to be signing up whole lists. If I were a children's book publisher I'd be very concerned that my titles would no longer be competing on a level playing field on amazon or kindle.
I imagine the agents will have a lot to say about this too. I doubt Marshall Cavendish authors are getting the sort of royalties they'd get if they published direct with Amazon in the first place.
Good point Chris, there are loads of unanswered questions. I blogged about it here: http://futurebook.net/content/lock-your-children-amazon-has-bought-publi...
I can't recall when we last bought/sold a book from Marshall C's children's list - wasn't even aware they had one! Nothing to get too concerned about.