Amazon is offering a Sunday delivery service for Amazon Prime members in seven UK cities.
The company will begin delivering on a Sunday to people in London, Birmingham, Milton Keynes, Oxford, Nottingham, Manchester and Leeds after a short trial with Amazon Prime members in London before Christmas.
The service will be provided by Amazon Logistics, which works with regional delivery companies and operates a number of delivery stations that act as hubs in local areas.
Jamie Stephenson, UK director for Amazon Logistics, said: “At Amazon, we’re continually innovating on behalf of our customers. We know customers really appreciated the immediacy of Sunday deliveries during the Christmas period and we were able to deliver thousands more parcels in this way in those four weeks.”
Amazon customers in the selected UK areas will see the Sunday delivery option when they check out with items they have chosen to purchase.
The Sunday delivery service can be seen as a further attempt to encourage customers to sign up to the company’s Amazon Prime service. Earlier this month, Amazon changed its delivery terms and conditions to charge customers £10 on delivery of books, CDs and DVDs for standard delivery on orders under £10. Before 7th January, standard delivery on books was free. The Amazon Prime service offers customers “unlimited one-day delivery with no minimum order size” for £49 a year, along with access to over 350,000 e-books to borrow through the Kindle Owners Lending Library.
Amazon said just after Christmas that “more than one million customers around the world became new Prime members in the third week of December”. Just after January, a report by a US analyst indicated the company had confirmed it had more than 20 million Prime members altogether.