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Amazon launches "spring spectacular" Kindle sale

Amazon.co.uk has launched a two-week Kindle e-book promotion, with Michel Faber's The Crimson Petal and the White priced £1.47.

According to information sent to publishers whose books will feature, the campaign will be a "major" event in the Kindle store, following the pattern of the Christmas "12 Days of Kindle" promotion, which saw e-books priced at £1. That Kindle promotion saw a 363% uplift of sales for the e-books included plus an uplift for authors' non-promoted backlist.

The campaign represents the most aggressive price push on e-books by Amazon since the Kindle was launched in the UK 18 months ago, with the price of more than 200 e-books heavily discounted. Other titles in the promotion include Christos Tsiolkas' The Slap, priced £1.03, Anthony Horowitz's Stormbreaker, priced 95p, and William Boyd's Ordinary Thunderstorms, priced £1.23.

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I wonder how much royalties William Boyd will receive from a £1.23 Kindle e-book "Ordinary Thunderstorms" ?

Presumably these eBooks are being sold as a loss. Why are Amazon never called up on excessive discounting, while High St booksellers continually get it in the ear for reducing prices to any degree? Discuss...

It's very aggressive, but then if it follows the pattern of the Xmas promotion the authors will sell three times as many books and also see their full-price backlist get a boost too. What I would be interested to know though is what discount are Amazon asking publishers for?

what discount are they asking publishers for???

or what are they telling publishers they will get?

the first implies that publishers can then say NO sorry your discount is ......

which they never must do for "normal Books" sold to either amazon or supermarkets.

Isn't it more likely they are being sold as loss leaders, to help increase their share of the overall ebook market and undermine the competition? Don't look to shift blame to publishers for perceived compliance - this is aggressive pricing from one retailer with a long-term motive.

I can't see any sign of this promotion on amazon.co.uk.

I can't see any sign of this promotion on amazon.co.uk.

Sorry, didn't mean to put my cooment up thrice.

That very much depends on whether people will be buying cheap electronic copies in addition to, or instead of full price print copies.

As for me, I've just spent £7 on four books that I wouldn't otherwise have bought, plus an electronic copy of something I really wanted which I also intend to buy in pbook if it's as good as I expect it to be.

Good questions, Billy Bob, and ones that any half-decent journalist would have answered...... I think you'll find that Amazon will be bearing the cost of the promotion and that the publishers and authors will get the same as they usually get. But really the journalist should have found that out rather than writing what looks like simply an Amazon press release.....

Given the state of the booktrade, as it tries to counter the incursions of Amazon, this report asks more questions than it answers.

At this time when the very future of thousands of jobs within Waterstone's are at risk then surely the trade press should be more pro-active in their search for the full facts.

How does Barnes and Noble feel about this latest tactic from Amazon ; unless I'm mistaken I thought that B&N were contemplating an international e-book venture.

Bi Bi agency pricing , the dam is cracking already .

Cooment ? Must put more tonic with it.....

Daphne Tonic Wateeer

That very much depends on whether people will be buying cheap electronic copies in addition to, or instead of full price print copies.

As for me, I've just spent £7 on four books that I wouldn't otherwise have bought, plus an electronic copy of something I really wanted which I also intend to buy in pbook if it's as good as I expect it to be.

I wonder how much royalties William Boyd will receive from a £1.23 Kindle e-book "Ordinary Thunderstorms" ?

Presumably these eBooks are being sold as a loss. Why are Amazon never called up on excessive discounting, while High St booksellers continually get it in the ear for reducing prices to any degree? Discuss...

It's very aggressive, but then if it follows the pattern of the Xmas promotion the authors will sell three times as many books and also see their full-price backlist get a boost too. What I would be interested to know though is what discount are Amazon asking publishers for?

what discount are they asking publishers for???

or what are they telling publishers they will get?

the first implies that publishers can then say NO sorry your discount is ......

which they never must do for "normal Books" sold to either amazon or supermarkets.

Good questions, Billy Bob, and ones that any half-decent journalist would have answered...... I think you'll find that Amazon will be bearing the cost of the promotion and that the publishers and authors will get the same as they usually get. But really the journalist should have found that out rather than writing what looks like simply an Amazon press release.....

Given the state of the booktrade, as it tries to counter the incursions of Amazon, this report asks more questions than it answers.

At this time when the very future of thousands of jobs within Waterstone's are at risk then surely the trade press should be more pro-active in their search for the full facts.

How does Barnes and Noble feel about this latest tactic from Amazon ; unless I'm mistaken I thought that B&N were contemplating an international e-book venture.

Isn't it more likely they are being sold as loss leaders, to help increase their share of the overall ebook market and undermine the competition? Don't look to shift blame to publishers for perceived compliance - this is aggressive pricing from one retailer with a long-term motive.

I can't see any sign of this promotion on amazon.co.uk.

I can't see any sign of this promotion on amazon.co.uk.

Sorry, didn't mean to put my cooment up thrice.

Bi Bi agency pricing , the dam is cracking already .

Cooment ? Must put more tonic with it.....

Daphne Tonic Wateeer