Mandela e-book short from Zed Books
Zed Books' first e-book...
Penguin launches festive Facebook app
Penguin UK has today (13th ...
HarperCollins' Murray on 'frenemy' Amazon
HarperCollins Worldwide c.e...
Michel Faber novel set for 2014
Canongate has signed world ...
Walkley: Digital still 'a challenge' in 2014
E-books will continue to be...
Amazon launches "spring spectacular" Kindle sale
18.04.11 | Benedicte Page
Amazon.co.uk has launched a two-week Kindle e-book promotion, with Michel Faber's The Crimson Petal and the White priced £1.47.
According to information sent to publishers whose books will feature, the campaign will be a "major" event in the Kindle store, following the pattern of the Christmas "12 Days of Kindle" promotion, which saw e-books priced at £1. That Kindle promotion saw a 363% uplift of sales for the e-books included plus an uplift for authors' non-promoted backlist.
The campaign represents the most aggressive price push on e-books by Amazon since the Kindle was launched in the UK 18 months ago, with the price of more than 200 e-books heavily discounted. Other titles in the promotion include Christos Tsiolkas' The Slap, priced £1.03, Anthony Horowitz's Stormbreaker, priced 95p, and William Boyd's Ordinary Thunderstorms, priced £1.23.