Amazon.com has announced its seventh imprint, a science fiction, fantasy and horror brand called 47North, which has launched with 15 books.
The imprint name is based on the latitude co-ordinates of Seattle, where Amazon was founded. The launch list includes e-book star Stephen Leather's new series Nightingale, which launches in March 2012 with supernatural cop thrillers Nightfall, Midnight and Nightmare.
The 47North titles will publish original, previously published and out-of-print works. The books will be available to English readers as Kindle, print and audiobooks from the company's website and at national and independent booksellers. The list also includes The Mongoliad: Book One, the first in a five-book, collaborative Foreworld series by Neal Stephenson and Greg Bear.
Victoria Griffith, publisher at Amazon Publishing West Coast Group, said: "Amazon customers have a huge appetite for science fiction, fantasy and horror books, and we are thrilled to have the opportunity to introduce readers to new and established voices in these genres.
"We are especially happy to have a diverse list at launch, and look forward to publishing across a wide range of subgenres."
Other imprints published by the company include AmazonEncore, AmazonCrossing, Powered by Amazon, Montlake Romance, Thomas & Mercer and the New York imprint.