• RELATED STORIES

• Profit surge at Book Depository

  The Amazon-owned Book Depos...

• Anger at dramatic discounting of Banks' The Quarry

  Independent booksellers rea...

• HC runs digital innovation contest

    HarperCollins is...

• BA conference to explore 'books for the future'

  This year’s Bookselle...

• Six new Waterstones stores to open

  Waterstones has signed a le...

Amazon drops price of ad-supported Kindle

13.07.11 | Graeme Neill

Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91).

Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored screensavers. It is $50 (£31.26) cheaper than the Kindle 3G device that does not carry advertising.

Jeff Bezos, Amazon c.e.o, said: "Kindle 3G customers read 20 percent more books, and take advantage of twice as many special offers."

Amazon is yet to bring the Kindle with Special Offers to the United Kingdom.

• amazon
• digital
• Graeme Neill
• jeff bezo
• Retail
• Todays Picks