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Amazon is to create "several thousand new jobs" across Europe this year, with 2,500 of them expected to be in the UK.
The online retailer said the new jobs are being created to expand its European Fulfilment Network, increase EU-based research and development, and build new infrastructure to support its growing cloud-computing business, among other initiatives.
Last year, Amazon created 10,000 new jobs across Europe and now employs more than 40,000 people across the continent, it said.
Xavier Garambois, vice president of Amazon EU Retail, said: “We are seeing stronger demand than ever from our customers all across Europe, and we see lots more opportunity across Amazon’s businesses to invent and invest for the future.
"We created over 10,000 new jobs in 2015 and plan to create several thousand more in 2016 at all education, experience and skill levels, from speech and linguistic scientists to digital media experts to fulfilment centre and customer service associates.”
Roy Perticucci, vice president of Amazon EU Operations, added: “We are proud to offer great jobs for people who already have the skills we’re looking for and to help develop people who want to add new skills through our innovative programs like Career Choice.
"We’re planning to add thousands of new jobs in all areas across our European Fulfilment Network in 2016 as we ramp up to meet increased demand from customers and invent in new areas.”
The company recently announced new investments in London for a new UK head office and a new datacentre region for Amazon Web Services customers. The UK datacentre region is in addition to the existing AWS datacentre regions in Frankfurt and Dublin.
Separately, the Herald Scotland has reported the Scottish government has plans "to engage directly with Amazon ... to get more people paid the living wage", amid allegations that Amazon warehouse workers in Fife are paid less than the Scottish minimum wage.
Scottish Liberal Democrat leader Willie Rennie also said he has been contacted by workers at the warehouse in Fife complaining about working conditions there.
Rennie said: "Amazon workers have been in touch this week. They confirm what I have said: it's an exceptionally horrible place. The employment agencies cream off from everyone's wages.
"The Poverty Alliance promotes the living wage. They get a small grant from the Scottish government. It's a brilliant project but why give Amazon four times as much money for low wages than you give the Poverty Alliance to champion the living wage?"
First Minister Nicola Sturgeon said she will "ask Fair Work Secretary Roseanna Cunningham, the only cabinet-level minister in the UK responsible for fair work, to engage directly with Amazon and other companies to get more people paid the living wage."