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Amazon to reduce minimum spend

15.10.08 Graeme Neill

Amazon.co.uk is planning to reduce the minimum spend required for orders to qualify for free shipping from £15 to £5.

The date of implementation has yet to be confirmed but once it comes into action, 90% of items sold on the website will qualify for free delivery. "With Christmas fast approaching, it’s the perfect time to cut the free shipping threshold to £5,” said Brian McBride, Amazon’s UK country manager. He added, "This means that UK customers can get over 90% of what Amazon sells delivered for free.”

The offer covers all items sold by Amazon.co.uk, from books to electronics and jewelry.

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By Sarah Portsmouth

This disgusts me! Yet another blow to wipe out the little guys. Amazon strike out in their quest for world domination once again. I think it's not about benefiting their customers, it's about stealing everyone else's.

15 Oct 08 17:17

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By Alex

Presumably this is so they can corner the paperback market? Also, while it may be 90% of items, it'll probably be a lot closer to 100% of transactions...

15 Oct 08 17:47

Unsuitable?

By June Austin

and we will no doubt all be paying for it as they push for even higher discounts ...

17 Oct 08 20:47

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